Universal Design Product Innovation: Products with Functions Suitable for All Age Groups
The Company places great importance on developing and sourcing functional products that meet the needs of consumers of all genders and ages, particularly the elderly, children, and individuals with mobility limitations, enabling them to live more comfortably, safely, and with an improved quality of life.
Contemporary Thai society is fully transitioning into an aging society. The Company therefore focuses on developing innovative products and services that prioritize safety, convenience, and comfort. Products are designed to suit the ergonomics and behaviors of the elderly, such as specialized chairs and furniture that facilitate sitting, standing, and moving around the home.
One of the products designed to meet the needs of the elderly is the CARING Chair with Wheels, which features the following key attributes:
- Designed according to ergonomic principles, supporting weight and reducing pressure on the back and lumbar area.
- 360-degree swivel backrest for easier sitting and standing.
- Supports both 3-wheel and 5-wheel configurations for mobility and reduced risk of accidents.
- Made from strong, stable materials to safely support the weight of elderly users.
- Rounded chair legs to minimize the risk of impact injuries.
These products not only enhance the quality of life for the elderly but also reflect the Company’s genuine commitment to designing products for all generations.

Electric Recliner Chair Innovation for the Elderly and Individuals with Mobility Challenges
The Company has developed an electric recliner chair specially designed for individuals with back pain, the elderly, patients in recovery, or those with mobility limitations. The chair emphasizes convenience, safety, and ergonomically aligned use, helping users support themselves when standing, while reducing pressure on the back, hips, and legs.
This chair can recline to a level where the feet are elevated above the heart, effectively alleviating discomfort and promoting blood circulation. It also features a swivel function to assist users in turning while working or when sitting and standing, as exemplified by:
- In 2024, developed 2 new SKUs of Recliner & Lifting Chairs for the elderly under the INDEX brand.
- In 2025, plans to add 2 more elderly-focused products, aiming to increase the elderly market share by 10%.
- Currently, more than 60 SKUs of Recliner & Lifting Chairs are sold under the INDEX brand, receiving positive feedback from the target consumer group.
This product truly reflects the Company’s commitment to enhancing the quality of life for the elderly, with a design that addresses health, comfort, and safety in everyday use.