Stakeholder Engagement
The company places great importance on listening to the perspectives of all stakeholder groups connected to its business. It is committed to fostering accurate understanding and appropriately responding to stakeholder expectations through a structure process of assessing and analyzing sustainability issues relevant to each stakeholder group. This approach enables the Company to develop operational guidelines that align with stakeholder needs, while also enhancing communication and engagement channels to be more effective.
In 2024, the Company conducted a comprehensive stakeholder survey to collect both qualitative and quantitative information from customers, employees, business partners, communities, investors, and other relevant groups. The findings were analyzed to support strategic decision-making and to shape appropriate response approaches for key sustainability issues across different dimensions.
Stakeholders
Shareholders
Customers
Business Partners
Communities and Society
Government and Others Agencies
Employees
Shareholders
Communication Channels / Activities:
- Annual Report (Form 56-1 One Report)
- Annual General Meeting of Shareholders
- Analyst/Investor Meetings
- Quarterly Performance Reports
- Information Disclosure via the Stock Exchange of Thailand (SET)
- Corporate Website
- Investor Relations Department
Expectations:
- Stable and sustainable business growth
- Good corporate governance and effective management
- Transparency and accountability
- Effective risk management
Company Actions:
- Operate with transparency, accountability, and adherence to good governance principles
- Manage resources efficiently
- Disclose significant information within the specified timeframe
- Provide accurate and complete business information
Customers
Communication Channels / Activities:
- Communication via online and offline channels
- Customer satisfaction surveys
- Contact Center services such as Live Chat, social media
- Publication of information on the corporate website
- Feedback and complaint channels
Expectations:
- High-quality products and services
- Convenience in accessing services
- Positive purchasing and service experience
- Protection of personal data
Company Actions:
- Deliver high-quality products and services
- Develop and improve customer service and website functions
- Listen and respond to customer feedback and complaints
- Protect customer data in compliance with PDPA
- Enhance service and communication channels to be modern and user-friendly
Business Partners
Communication Channels / Activities:
- Supplier Code of Conduct
- Whistleblowing channel
- Training and information-sharing sessions
- Communication via email, phone, and website
Expectations:
- Fair practices
- Equal growth opportunities
- Confidentiality and protection of personal data
Company Actions:
- Implement and communicate the Supplier Code of Conduct and related ethics guidelines
- Develop systematic supplier selection and evaluation processes
- Communicate and apply fair and auditable procurement practices
Communities and Society
Communication Channels / Activities:
- Meetings with local authorities/government agencies
- Contact Center and grievance channels
- Participation in community development and social projects
Expectations:
- Benefits and support
- Local employment opportunities
- Good environmental management
- Effective mitigation of potential impacts
Company Actions:
- Develop and support community projects
- Promote environmental and educational initiatives
- Assess and manage potential social and environmental impacts
- Communicate transparently and respond appropriately to community concerns
Government and Others Agencies
Communication Channels / Activities:
- Participation in government meetings and public consultations
- Information disclosure in accordance with regulatory requirements
- Operational performance reporting
Expectations:
- Compliance with laws and regulations
- Transparency business operations
- Support for government policies
Company Actions:
- Monitor and comply with relevant laws and regulations
- Prepare and submit complete reports and required information to authorities
- Maintain constructive and cooperative communication with government agencies
Employees
Communication Channels / Activities:
- Annual Town Hall meetings
- Employee engagement surveys
- Grievance and whistleblowing channels
- Internal communication platforms (e.g., HR desk, corporate Line@)
Expectations:
- Employee development and well-being
- Job security
- Safe working environment
- Opportunities to express opinion and participate
- Fair compensation and benefits
Company Actions:
- Provide appropriate welfare and benefits
- Offer training and skills development programs
- Create open channels for employee suggestions
- Implement motivation programs and fair performance-based rewards
