Health-Driven Materials and product design Innovation

The Company places great importance on developing innovations that cater to consumers’ lifestyles and well-being, particularly families with children, the elderly, and pet owners. Products are designed to prioritize cleanliness, safety, and ease of use, aligning with modern health trends and consumer behavior. Key details are summarized as follows:

3.1 Easy-to-Clean Fabric Product Line

• The Company developed new sofa models using Easy-to-Clean Fabric, which resists water, germs, and stains, meeting users’ cleanliness and health needs.
• In 2024, new sofa products using Easy-to-Clean Fabric accounted for 80% of all sofa products.
• Total sales exceeded THB 627 million, a 28.7% increase compared to 2023.

3.2 Sanitized Fabric Product Line

• The Company developed Sanitized Fabric for specific customer groups, such as those allergic to dust or mold, or with sensitive skin, using Swiss technology to protect against dust mites, mold, and bacteria.
• Expanded applications include bedding, curtains, and office furniture.

3.3 Pet Lover Product Line

• Developed products that are scratch-resistant and easy to clean, catering to consumers with pets at home.
• Market research shows that 58% of Thais own pets, and 73% consider pets as family members.
• Designed specialized products, such as Pet-Friendly sofas and beds that resist pet hair on surfaces.
• Promoted the brand through “Paws and Crafts Workshop” activities with communities and educational institutions, covering more than 9 locations, including Chulalongkorn University, Kasetsart University, and Suan Sunandha Rajabhat University.