Employee Engagement Survey Project

The Company conducts an annual employee engagement survey to obtain valuable data for organizational development. A significant change was made in 2024 by shifting the concept from the Two-Factor Theory to the “Say–Stay–Strive Framework.” This framework comprehensively covers voicing opinions (Say), retaining personnel (Stay), and driving motivation (Strive). This new approach ensures that the survey reflects the employees’ genuine needs and allows for systematic evaluation. The results can also be benchmarked across affiliated companies using the same standard.

In 2024, the Company had no significant labor disputes and no complaints regarding the violation of social laws or regulations. The result of the employee engagement surveyt was 76% under the transition to the “Say–Stay–Strive Framework,” which is considered a satisfactory outcome.

Furthermore, based on the revealed data from the Thailand People Benchmarking 2024: Area 4, Employee Engagement, among Thai organizations that prioritize employee happiness, the survey result showed that the average employee satisfaction score in Thailand was 77%. The Company's score of 76% is considered a strong baseline for future development.